單價(jià): | 5000.00元/件 |
發(fā)貨期限: | 自買家付款之日起 天內(nèi)發(fā)貨 |
所在地: | 廣東 廣州 |
有效期至: | 長(zhǎng)期有效 |
發(fā)布時(shí)間: | 2024-09-25 17:39 |
最后更新: | 2024-09-25 17:39 |
瀏覽次數(shù): | 83 |
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inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">近期,在幫一個(gè)月子中心的客戶做聚光投放,效果很是不錯(cuò),就想給大家分享一下投放經(jīng)驗(yàn)??
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">月子中心的投放方案: 整體規(guī)劃:
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1??定義投放目標(biāo):增加月子中心的品牌zhi名度和推廣產(chǎn)品服務(wù)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2??確定預(yù)算:根據(jù)月子中心的預(yù)算和目標(biāo),確定投放預(yù)算,并嚴(yán)格按照預(yù)算執(zhí)行
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3??確定投放時(shí)間:根據(jù)月子中心的需求和營(yíng)銷活動(dòng)時(shí)間,確定投放時(shí)間
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">4??確定廣g內(nèi)容:根據(jù)月子中心的品牌特點(diǎn)和營(yíng)銷策略,制作與之相符合的廣告內(nèi)容
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">5??投放測(cè)試:在投放正式開(kāi)始之前,進(jìn)行小規(guī)模的測(cè)試,了解受眾的反應(yīng)和反饋,根據(jù)測(cè)試結(jié)果進(jìn)行調(diào)整和優(yōu)化。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">測(cè)試對(duì)象可以是不同的年齡、性別和地域的人群,以便更好地了解受眾的需求和興趣。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">測(cè)試期間,需要不斷監(jiān)控投放效果,調(diào)整廣g內(nèi)容和受眾定位,以提高轉(zhuǎn)化率。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">6??賬戶操作:
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">根據(jù)月子中心的需求,建立賬戶,并進(jìn)行賬戶設(shè)置和認(rèn)證。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">設(shè)定投放預(yù)算,投放時(shí)間和投放內(nèi)容,設(shè)置關(guān)鍵詞,優(yōu)化出價(jià)等。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">持續(xù)監(jiān)控賬戶投放效果,進(jìn)行優(yōu)化和調(diào)整,提高轉(zhuǎn)化率。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">7??預(yù)期ROI:
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">通過(guò)數(shù)據(jù)分析和統(tǒng)計(jì),了解廣告投放效果。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">根據(jù)投放預(yù)算和收益,計(jì)算投資回報(bào)率(ROI)。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">根據(jù)ROI,不斷優(yōu)化投放策略,提高廣告效果和ROI。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">月子中心這個(gè)賽道,目前投聚光,效果不錯(cuò)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">做這個(gè)行業(yè)的寶子,有考慮做聚光投放的可以戳戳我了